Skips Comm- Automated Ads Management for Flipkart
Product Overview
Client | Skips Comm |
Industry | E-commerce / marketplace advertising |
Platform | Flipkart Ads |
Engagement | Product definition, design and build by Prognos Labs |
Scope | Authentication and account linking, campaign management, ad group editing, budget control, rules-based automation |
The challenge
Running Flipkart ads well meant constant hands-on work, and the team's time capped how many campaigns it could manage.
• Manual campaign setup: Every campaign and ad group was created and edited by hand in the Flipkart Ads console.
• Budget drift: Spend was checked periodically, so budgets overran or sat unused between checks.
• Slow reaction to performance: Pausing weak ads or scaling winners depended on someone noticing in time.
• No repeatable playbook: Optimisation logic lived in people's heads, not in the system, so it did not scale across brands or catalogues.
The solution
A single web app where advertisers link their Flipkart Ads account once, then manage and automate everything from one place.
Module | What it does |
Authentication and account linking | Secure login plus OAuth bootstrap to connect Flipkart Ads accounts; tokens are stored and refreshed automatically |
Campaign management | Create, view, edit, pause and resume campaigns across linked accounts from one dashboard |
Ad group editing | Adjust ad groups, products, bids and targeting without switching to the Flipkart console |
Budget control | Set daily and campaign-level budgets; the system tracks spend against them |
Automation | Advertisers define rules (schedule, spend, performance) that start, pause or adjust ads automatically |
How it works
The platform sits between the advertiser and the Flipkart Ads API, turning their rules into scheduled actions.
Automation loop · 6 steps, 1 decision
Each cycle pulls live spend and performance, checks every active rule, and acts through the API only when a rule fires. Every action is logged, so advertisers can audit what changed and why.
Delivery approach
Prognos Labs ran the project product-first: every module was specified as user stories before build.
Discovery: Mapped Skips Comm's ad operations workflow and the Flipkart Ads API's capabilities and limits.
Product definition: Wrote a PRD suite covering authentication, OAuth bootstrap, campaign management, ad group editing and rules-based automation.
Foundation first: Built secure account linking and token handling, since every other module depends on it.
Manage, then automate: Shipped manual campaign and ad group control, then layered budgets and the rules engine on top.
Validate and roll out: Tested rules against live campaigns before handing automation to users.
Outcomes and impact
Skips Comm moved from hands-on ad management to rules that run on their own, freeing the team to focus on strategy.
Area | Before | After | Result |
Campaign launch | Manual setup in the Flipkart console | Automated campaign launch, bulk campaigns launch | 60% reduction in time taken to launch campaigns |
Budget control | Periodic manual checks | Automated budget management | 75% reduction in time |
Optimisation | Depended on someone noticing | Rules pause or scale ads automatically | 22% ROAS improvement |
Scale | Limited by team hours | Many campaigns per operator | 100% increase in campaigns/operator |
☐ Fill the Result column with Skips Comm's actual figures before sharing externally
What's next
The same rules engine can extend to other marketplaces such as Amazon and Myntra, and to AI-suggested rules that learn from past campaign performance.
Implementation Journey
How we bring your vision to life
Process & Cost Diagnostics
AI System Design
Deployment & Change Management
Evaluation & Enhancement
Process & Cost Diagnostics
AI System Design
Deployment & Change Management
Evaluation & Enhancement
Integration & Compliance
OMS Inventory Sync: Auto-pauses ads for low-stock SKUs to prevent wasted spend.
Slack/WhatsApp Alerts: Sends instant notifications when rules or budget caps trigger.
OAuth & Audit Compliance: Secures API credentials and logs all automated actions for governance.
Scale of Application
60%
in time taken to launch campaigns
reduction
75%
in time
reduction
22%
ROAS
improvement
