Intelligent loan assistant reduce CAC by 32%

Creditcure AI Assistant is a WhatsApp first AI assistant for creditcure customers. It can help users get information about their credit scores, identify high interest loans and also help them transfer loan to another bank, hence saving them on interest payments.

Solution

We designed the assistant by gathering right data, frameworks and specialised model. We trained the model to learn on the frameworks and adapt to the changing data as per customers. We also built human feedback in the process to enable reinforced learning.

Results

Result was robust assistant which helped users in guiding them to right loan with lower interest rate. This helped save interest cost and reduced CAC for creditcure by 32%.
Conclusion

Over 2k+ deals closed on the custom CRM, and continues to scale effortlessly for our client.